The phrase “I don’t need a website, I use FB” was all the rage a year ago, I heard it from a few prospects, still hear it from time to time, but given that FB now seems to be permanently broken, and that many are waking up to the fact that to get seen on FB costs, now seems the perfect time to get the message out there that actually, you do need a website.
In my opinion, Facebook is only a good match for ignorant people (like adolescents) who either don’t know or don’t care about the fact that FB is raping them shamelessly all the time. If one cares just one bit about their privacy, they should stay away. And besides, what a total waste of time!
Facebook has been designed and programmed to be digital gangsters by nature. Without this characteristic built-in, there would be no 17 billion dollars revenue a quarter. It is not nearly enough to fine them billions of dollars, or break them down into smaller units. They will always find new ways to screw the public. They need to be BANNED altogether…
I would say on this side of the pond, the adolescent’s use of Fb has dropped dramatically especially among the younger kids. As the father of three kids ranging from the 20 to 30 - they no longer use Facebook, and neither do most of their friends. Surprisingly, when I mention the privacy aspect, that doesn’t seem to be an issue at all - they tell me that most people their age are not the least bit worried about the reams of data Google, Fb, et. al., are collecting. They don’t seem to like the fact that their parents are all on Fb. So - they’ve moved to Instagram and Snapchat. At least that’s their story and they’re sticking to it.
I’ve recently talked a couple of clients with websites into opening up Facebook accounts. Reason being that they can then easily be tagged - and then their website discovered. For example, a guy with a home remodeling business was not on Fb for the longest time, and when people would ask for recommendations, it was impossible to tag his company. Now, it’s a piece of cake.
You have to walk away or slam the phone down when you hear this. You will never convince these people otherwise, and to be fair to many of them, FB works better than anything else. Data privacy is of no concern to active FB users and just because Fred West pops around to shorten your curtains, he will still get enough amazeballs thumbs ups from other FB users.
It also doesn’t matter if it is broken, because the type of people who rely on FB will not appreciate the implications of FB not working.
FB is bit like the Yellow Pages of our times, where there are enough punters to keep this type of business advertising alive and productive.