I am going to be doing a website for a friend who has a difficult to spell name and wanted to look at a handful of common misspellings for people who may be trying to find him on Google.
He is a physiotherapist who is moving to a new clinic so his former clinic is trying to avoid any mention of him so as to not lose clients so my current focus is help existing clients find him (as opposed to focusing on his profession / services). While I love their food, Ukranians love them some vowels in their names!
So what would be the best way to handle alternate spellings that may be searched?