I’m wondering how much effort we should be making with Twitter card & Facebook Open Graph and whether it may be counterproductive for general SEO if done incorrectly. Does Google even care?
I am currently building a large new website that looks on target to reach 130+ pages. Each page will have a unique page title, description and structured data descriptions. The thought of also adding unique images and descriptions to each page for Twitter card and Facebook Open Graph is downright painful, but I understand this is seen as duplicate content if the same data is used on every page.
As an alternative, I’m thinking of just including unique social media data on the key pages and leaving the others blank. Does anybody have any insight or thoughts on the best way forward? I really want this site to do well, but it has to be said this is mind numbingly boring work with no guarantees it will make any difference one way or another.